What meaningless new number is being attached to everything from marketing to cemeteries by people who want to look like they have a clue when they don't?
Jargon 2.0: It’s the preferred suffix for anything in business these days and will soon join e-tailing and .com in the buzz-word graveyard. Doubtless it’s final resting place will be – not making this up -- Cemetery 2.0: “A concept for a set of networked devices that connect burial sites to online memorials for the deceased.” Blame the whole trend on the folks at O’Reilly Publishing who coined the term and have admitted even they don’t really know what it means. One definition they offered: “The Web 2.0 lesson: leverage customer-self service and algorithmic data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head.” Translation: The Web can connect you to everyone so why not try selling to all of them? Wasn’t that what Web 1.0 did? So any time you see 2.0 on something it means whomever just figured out something they were already supposed to know. Example: Marketing 2.0. That's someone who just figured out listening to the customer is a good idea.
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