the16thminute

Time to retire this 12 Step program for PR disasters

The second A in AA stands for Anonymous, unless you're a celeb in need of a brand rehab.

BrandBlog?

Welcome to the 16th minute -- the blog that tracks things that have used up their 15 minutes of Warholian fame. Ideas, suggestions and snarky comments always welcome.

Who the heck am I to get to make this decision? Just your average ordinary Super Hero ... wait, wrong blog. I'm Constantine von Hoffman, a senior reporter for Brandweek Magazine and sometime stand-up comedian with more than three decades experience at making snarky comments about things.

Allow me to also point you to four other Brandweek blogs:

• Snackable Content where Ken Hein tracks the latest in mobile marketing (PS -- he has the best logo of all of us, not that I'm tooooooo jealous);
• Brand Wiki is Todd Wasserman's take on interactive marketing and its discontents;
• BrandweekNRX is where Jim Edwards covers what's happening with Big Pharma, which is a lot as it means all licit drugs except caffeine;
• At Short Takes, Rory Thompson does for marketing what Lewis Black does for general info on the Daily Show: catches all the news that fall between the cracks and makes me laugh about it.

Wii are making Sony irrelevant?

What well-known Japanese consumer electronics giant seems to have trouble setting the clock on the TV to anything but 14:59?

Boring like Beckham

You’re a football star? That’s odd because you don’t look like Peyton Manning and we’ve never heard of any of the teams you say you’ve played on.

Clueless 2.0

What meaningless new number is being attached to everything from marketing to cemeteries by people who want to look like they have a clue when they don't?

You're running for president? Tell me another one.

Which bi-partisan group of guys haven’t figured out what everybody else already knows: Odds are better that they will win the Lottery than the White House